Let's show the world your expert know‑how.

Why become a Brno ambassador

and how we can support you

Promoting Brno

Proud of our city? The number of experts and industry associations in a city this size is impressive. It’s time to present you to the world.

Field support

Passionate about your field? You and a few experts have deep knowledge, but it’s time to share it with others. Draw attention and spark interest.

Networking

Broaden your professional network and connect with top talent. New connections and insights will open doors and advance your career.

Budget Planning

We’ll assist with preparing the budget for your event, connect you with key people, and recommend an agency to ensure your conference runs smoothly.

Grant Support

We’ll help you apply for the patronage of the Mayor of Brno, which will give your event the necessary prestige in the eyes of your partners.

Full-Service Support

We’ll assist you with every aspect of your conference, from planning and securing the venue to arranging the supporting program and providing promotional materials.

Gaining Credits

Gain experience in preparing candidacies and organizing conferences. Earn valuable credits for your professional achievements.

Recognition

Let us pamper you. We invite our ambassadors to occasional business breakfasts and various meetings with inspiring personalities.

“I greatly appreciate the exceptional assistance we received during the preparations for the 16MCM conference, which hosted nearly 700 participants – from preparing the bid to suggesting and reserving locations. Our collaboration within the ambassador program continues successfully this year as we work on the bid to host the next European Microscopy Congress, EMC2028. We are very thankful for the support, provided materials, and valuable advice!”

Ing. Vladislav Krzyžánek, Ph.D. Chairman of the Czechoslovak Microscopy Society

“Recently, on behalf of the Society for Radiobiology and Crisis Planning of the Czech Medical Society, we successfully secured the global bid to host the ICRR 2027 congress. This prestigious event, held every four years, will gather up to 2,000 scientists and rotate to a different continent each time. As a proud ambassador, I was thrilled to collaborate with the Brno Convention Bureau. The support and commitment of the BCB have been exceptional, surpassing our expectations. They provided a structured approach to organizing the conference and assisted in selecting appropriate venues for various conference activities. Our collaboration in the ambassador program remains strong, and in addition to their professionalism, we greatly value their personal and friendly approach.”

RNDr. Iva Falková, Ph.D. Department of Cell Biology and Radiobiology, Institute of Biophysics of CAS v.v.i.

“As active ambassadors for the Brno Convention Bureau, we have secured the organization of the International Congress for Radiation Research 2027, under the Society for Radiobiology and Crisis Planning of the Czech Medical Society. The ICRR 2027 is akin to the Olympics in radiobiology, held on a global scale every four years. We are thrilled with the support provided by the Brno Convention Bureau’s ambassador program. Their professional assistance with organizing such a major event, combined with the friendly and supportive atmosphere they create, has been outstanding. The BCB ambassador program not only supports us significantly but also enhances Brno’s profile within the global scientific community.”

Assoc. Prof. RNDr. Martin Falk, Ph.D. President, The Society for Radiobiology and Crisis Planning of the Czech Medical Society of JE Purkyně

“In Brno, we take a proactive approach to tourism development, and I’m delighted that the ambassador program is our next step in attracting new conferences. By partnering with leading experts in high-potential fields, I’m confident we can draw the attention of organizers for both large and small international conferences.”

Mgr. Jan Grolich Governor of South Moravian Region

How the Ambassador Program Works

You focus entirely on the content of your events, and we’ll handle the logistics and operational details.

You Are an Authority

You possess expert knowledge and are a guiding voice for Brno. We have an ambassador program that will help showcase your expertise to the world.

Your Time is Valuable

Being a Brno ambassador costs you nothing. You have invaluable expertise and are a recognized authority in your field, whether on a national or international level. That’s what it’s all about.

Your Choice

Once we’ve briefed you, you can choose your form of ambassadorship. Are you an expert looking for opportunities to share your knowledge with the professional community? Or a facilitator who recommends which international events South Moravia should pursue?

Our Commitment

Thanks to our ambassadors, we can increase both the quantity and quality of conferences and industry events in Brno. We also aim to raise awareness of South Moravia as an attractive destination for conference tourism.

Will You Champion Brno’s Cultural Heritage?

If the concept of ambassadorship interests you, please reach out to our dedicated manager for personalized assistance. Or, simply fill out the form, and we’ll get in touch with you.

Sabina Trágeová

+420 608 540 754

FAQ

The aim of our ambassador program is to boost the number of professional conferences and congresses held in Brno. We also foster networking and collaboration across different sectors and institutions within Brno and South Moravia. By leveraging local resources and expertise, we are motivated by our passion for Brno and regional pride.

An ambassador is a proud Brno resident who uses their contacts and influence to attract conferences and congresses to Brno that promote collaboration and knowledge sharing. They are passionate about their field and not afraid to be proactive. They create inspiring academic content and are eager to offer events that highlight the experiences available in our beautiful South Moravia. They utilize technology (e.g., the Brno Convention Bureau event app) and the conference potential of South Moravia.

Brno and its surroundings offer a unique setting! It’s a relaxed, safe, yet dynamic city with a rich history and culture, and a wealth of conference spaces and leisure activities. We advise ambassadors on various venue options for their events (both traditional and unconventional) – from pavilions at the exhibition center to halls in vineyards. We also provide guidance on how to combine the academic part of the event with a supporting program that excites participants and leaves a lasting impression.

An ambassador represents our region and engages in scientific, program, or organizational committees for association congresses. This role is typically filled by scientists and academics, professional associations and chambers, conference organizers, as well as multinational companies and institutions. Brno is strong in several key sectors, including oncology, health and pharmaceutical products, microscopy, aerospace, software and IT, engineering equipment, and more.

As an ambassador, you broaden your professional network, connect with top experts across various fields, and gain valuable experience in preparing bids and organizing conferences. You also earn credits for your expertise. For younger professionals, the program offers the chance to engage with more experienced colleagues who can provide guidance, such as ideas for conference presentations. You can focus on the content of your event while we handle the organizational aspects.

We support ambassadors in organizing both domestic and international events. We focus on events with 500–800 attendees, but we are also happy to assist with larger ones.

Let’s show the world your expert know‑how.