The new year brings new challenges, opportunities, and ambitions. At Brno Convention Bureau, we have set a clear direction for this year to continue supporting the development of congress and incentive tourism in the region. Join us as we take a look at what lies ahead.
Expanding the Ambassador Program
Our regional Ambassador Program, launched last April, is thriving. Since its inception, we have collaborated with 25 experts from various fields who help us attract major conferences to Brno. In 2025, we plan to engage more key figures who can represent our region on an international level.
Showcasing South Moravia to the World
One of our top priorities is promoting South Moravia’s congress and incentive opportunities on the global stage. The year 2025 will bring not only our participation in well-established events like IMEX in Frankfurt and IBTM in Barcelona but also our debut at The Meeting Show in London this June. These events allow us to connect with key partners and present South Moravia as an ideal destination for conferences and incentive trips.
Fam Trips for International Buyers
Trade fairs are one thing, but nothing convinces (potential) visitors of South Moravia’s offerings better than a personal visit and firsthand experience. That’s why we’re planning several fam trips—familiarization tours—for buyers from around the world this year. Guests from Germany and the USA are already on the agenda.
Focus on Nearby Markets
Poland has long been one of our key markets, and in 2025, we’ll be focusing our efforts there. In March, we’ll participate in the B2B workshop All in too in Katowice, opening new doors for collaboration with Polish partners.
We’ve also seen success from the fam trip we organized in December for Polish agencies and travel companies in cooperation with the Ostrava Convention Bureau. This initiative has already resulted in two confirmed inquiries.
Investing in Education
Inspiration and education are essential parts of our work. In 2025, we’ll focus on learning opportunities not only for our team but also for our partners. We’re planning inspiring trips and new training sessions centered on current trends and best practices in congress tourism.
Major Conferences on the Horizon
2025 will also be a year of significant conferences that we’ve been working on for months. One of the first is the IWINETC enotourism conference, set to take place in Mikulov at the end of March. This event presents a unique opportunity for the region to capture the attention of wine tourism experts from around the globe.
We look forward to 2025 and are confident that, together, we can elevate South Moravia to even greater heights. Thank you for your support—we’re excited to have you join us on this journey!